What is Community Engagement?
Community engagement strategies implement tasks that build and nurture your customers, users, and community. It’s essential to understand the various types of community engagement strategies and the value of each one. Since there isn’t a one-size-fits-all approach, it’s important to know the various opportunities and benefits of community building and engagement.
What Are the Benefits of Community Engagement?
-
-
- Increases Brand Awareness
- Analyzes Your Users
- Improves Retention Levels
- Monetizes Your Community
-
Community Building
Community building is a practice implemented to create or enhance a community of individuals within an area or with common interests. Businesses can try out the following community engagement activities: bringing co-workers together to recognize top performers, designate a day for employees to share acts of kindness, or schedule morning meetings each week to hold team building activities and discussions. Any project that intentionally brings people together to get to know one another is ideal for community building.
Community Organizing
Community organizing is all about bringing people together with the ultimate goal of solving issues in the community. Coordinating projects and campaigns carried out by your residents or employees is a great way to promote the interests of the community as a whole. Here are a few examples:
-
-
- Incorporating Listening Skills
- Relationship Building Workshops
- Community/Team Challenges
- Developing Action Plans
- Celebrating Milestones
- Evaluating Your Surroundings
- Reflecting on the Community
-
Community Development
The key purpose of community development is to create justice, equality, and mutual respect among members of a community. It’s a way for members to join together and take collective action to generate solutions to solve common problems. Volunteering is a wonderful way to help others, improve your community, develop personal growth as well as a way to meet new people.
Community Expression
One of the most critical elements of any community is its members. People enjoy talking about the things that matter the most to them. Giving them an outlet to express themselves lets them feel heard, listened to, and valued. This is also an excellent tool for retention in your business.
